2012 - an exciting Volvo years

Volvo V40

2012 offered many exciting announcements, including the new Volvo V40 and Volvo V60 Plug-in Hybrid. On the Road had the pleasure of following the receipt of the models around the world. On top of this helped Volvo owners with their experiences and pictures.

During the year, Volvo receive a variety of awards, including became XC70 and S60 Car of the Year in Russia and Thailand. Newly launched Volvo V40 has experienced a veritable rain of gold, as the best family car in Ireland, "Most Attractive Car" in the Czech Republic, the year Businessbil in Denmark and "Best Executive Hatchback" in Scotland, with price as the safest car. On top of this V40 finalist for the European Award Car of the Year 2013th

On the Road have had the pleasure to represent what the world motor press has written about the new Volvo V40. This year's most read article about the launch of Cross Country version - one of many big news in 2012.

We have had a year of exciting product launches, including the new Volvo V40, which later in the year came with the R-Design and Cross Country version. On top of this we have started selling new Volvo V60 Plug-in Hybrid. Our unique ladddhybrid launched with a big event in Stockholm, and the model was an immediate success. All of the 300 cars that were allocated for the Swedish market has sold out, says Annika Bjerstaf, responsible for editorial communications at Volvo Cars Sweden.

Volvo V60

Great feedback from Volvo owners

She is also very pleased with the feedback from Volvo owners have been serving in a number of On the Road articles, both new and classic vehicles. The dedication is also evident on Volvo's Swedish Facebook site in november passed 100 000 members. Their tour around the country with one of the first Volvo V40 specimens confirmed the car brand's unique position. The Swedes are involved in the Volvo and Volvo is committed in Sweden, including the sponsor of the Swedish sports and music.

In 2012 Volvo pulled off its biggest campaign in many years, with the message "There is a car that gets Sweden to roll." The idea is to thank the Swedes for their loyal customers - while consolidating that Volvo is a Swedish car brand. As part of the campaign, Volvo Cars Sweden has chosen to cooperate with SVT, as sponsor of all major events framed by Winter Studio. The initiative will run until the end of March 2013.